why you should breakup with social media

Twitter, Facebook, Pinterest, Instagram, Snapchat, Tumblr, Reddit…where in the world do you even begin? You want to get the word out about your business, find your target audience, get them to love you, build an empire, figure out how many licks it takes to get to the center of a tootsie roll pop, etc. But…

how to host a facebook contest and create social media buzz

If you keep up with social media and its current trends, you’ve likely noticed that hosting contests are a highly effective way to engage an audience. And, for most businesses, Facebook tends to be the best platform to use since that’s where you’ll capture the largest percentage of people. In fact, a successful contest can…

Read the Smarter Searches Blog to find out why no one likes your brand

1. You post for the wrong reasons If you ask me, whoever coined the term, “consistency is key,” kind of knew what they were talking about. Oftentimes, a successful social media strategy is based on consistency. Being the self-aware “Type A” individual that I am, no one understands more than I do how important it…

It is remarkably easy to tell small businesses that they have to take their marketing seriously.  The mark of a successful business is that the owner is constantly working ON the business rather than just IN the business.  However, it is surprising how many marketing companies fail to promote themselves as they promote others, leading…

Social media is incredibly important in marketing today.  It serves a purpose in today’s world as a communication platform, a means of interaction between people, brands, and groups, and as a relationship builder.  While many businesses have a hard time monetizing their social media spend, 3 out of 4 Fortune 500 CMO’s believe that social…

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