how to curate an online portfolio

First things first: your professional portfolio should be an example of your best work, not a comprehensive time capsule. Instead, it should be is a sampling of your best work, throughout your career. What Constitutes Your Best Work? The specifics will vary by person, business, and industry, but in general, your best work should showcase…

It is remarkably easy to tell small businesses that they have to take their marketing seriously.  The mark of a successful business is that the owner is constantly working ON the business rather than just IN the business.  However, it is surprising how many marketing companies fail to promote themselves as they promote others, leading…

Join Smarter Searches, the Town of Farragut, and the Farragut Business Alliance in a FREE workshop on growing your business with social media. Some of the things we’ll be discussing: public relations online marketing the benefits of cross promotion going through case studies best and worst practices in social media This event will be help…

Social media is incredibly important in marketing today.  It serves a purpose in today’s world as a communication platform, a means of interaction between people, brands, and groups, and as a relationship builder.  While many businesses have a hard time monetizing their social media spend, 3 out of 4 Fortune 500 CMO’s believe that social…

How we search and how we frame our queries varies significantly based on where we are when we’re searching.  For instance, when I’m conducting a mobile search on my iPhone, the keywords I use are typically shorter because it isn’t easy to type four and five word keyword strings in my mobile search bar (autocorrect,…

Print is very different from web when it comes to marketing.  You wouldn’t necessarily think that they would be as different as they are, but just about everything from overarching strategy to the tiniest detail is often different between print and web marketing.  For example, a few of the differences include: Logos and images. While…

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