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Tag: web marketing

How to Build Your Online Portfolio

How to Create a Successful Online Portfolio

First things first: your professional portfolio should be an example of your best work, not a comprehensive time capsule. Instead, it should be is a sampling of your best work, throughout your career. What Constitutes Your Best Work? The specifics will vary by person, business, and industry, but in general,

The Cobbler's Children

The Cobbler’s Children with No Shoes

It is remarkably easy to tell small businesses that they have to take their marketing seriously.  The mark of a successful business is that the owner is constantly working ON the business rather than just IN the business.  However, it is surprising how many marketing companies fail to promote themselves

Matching Online and Offline Channels

Matching Online and Offline Channels

Print is very different from web when it comes to marketing.  You wouldn’t necessarily think that they would be as different as they are, but just about everything from overarching strategy to the tiniest detail is often different between print and web marketing.  For example, a few of the differences

Where and How to Use Memes

All About Memes

“Meme” is a word that gets thrown around a lot and I’ve run into a surprising number of people who don’t understand what a meme is.  According to the fine (but fallible) people editing Wikipedia, a meme is ‘an idea, behavior or style that spreads from person to person within

What is Content Marketing?

What is Content Marketing?

Traditional marketing.  Digital marketing. Email marketing. Search engine marketing. Internet marketing.  And now content marketing?  It seems the entire category of marketing is being divided up and categorized and recategorized every time you turn around.  But content marketing is a very simple premise and one that has been around for

3 Goals All Digital Marketing Campaigns Need

3 Goals All Internet Marketing Campaigns Should Have – Part 3

There are 3 goals that all internet marketing campaigns should have in mind before beginning: cohesive strategy, effective branding, and maintaining your business identity.  This will be a series in three parts as each goal is important in its own way. Part 3 – Maintaining Your Business Identity People live

3 Goals All Digital Marketing Campaigns Need: Effective Branding

3 Goals All Internet Marketing Campaigns Should Have: Part 2

There are 3 goals that all internet marketing campaigns should have in mind before beginning: cohesive strategy, effective branding, and maintaining your business identity.  This will be a series in three parts as each goal is important in its own way. Part 2: Effective Branding There’s a process in TV

Cohesive Strategy in Digital Campaigns

3 Goals All Internet Marketing Campaigns Should Have: Part 1

There are 3 goals that all internet marketing campaigns should have in mind before beginning: cohesive strategy, effective branding, and maintaining your business identity.  This will be a series in three parts as each goal is important in its own way. Part 1: Cohesive Strategy Effective digital strategy comes from

Why Digital Marketing is Important

Because I Said So! Why Digital Marketing is Important

As a parent, “because I said so” sees its fair share of use.  Kids don’t always need a detailed reason because they often can’t understand the details of the ramifications of what they’re doing.  For example… “Why can’t I keep playing?” “Because I said so” is just so much easier